How To Make Your Autoresponder Cost-effective?

Let’s Continue With The Online Marketing Strategy And How To Use Autoresponder Series:

John Mignano

John Mignano

The first step you want to do straight away is set up your autoresponder.

You have a choice of either broadcast or sequential.

Sequential automates the process (autoresponse) email for when people sign up.

Heres why:

  • Marketing
  • Promotion
  • Follow up
  • Lead generation
  • Paying customers
  • Target audience

To set up your first autoresponse, go back to your Aweber account and put your cursor over Broadcast and a drop down box will appear, click Follow Up.

Now click Add New Follow Up Message, you will now be able to set up your first autoresponse email, it’s all quite self explanatory.

You can choose to customize it in a few ways such as use code like {!name_fix} to input the name of the person on your list who will be receiving it.

A good thing to do on your first email if it’s not a eCourse is to just simply introduce yourself and mention all your important pages on your website.

Setting Up Day 1 Of The Make Money Online eCourse:

There is a big difference between offering a FREE report or eBook and giving away a eCourse.

You see with a eCourse, the reader knows that you will email them regularly and so they won’t get annoyed when you email them daily.

So often once someone signs up for your mailing list they will unsubscribe because they have got what they want and don’t want to be spammed.

Even if you don’t intend to create an autoresponder series, you MUST set up at least one autoresponse email to welcome them when they sign up.

Now this is the time when they are most interested and have showed that they want something from you.

A good idea is to create a email to say who you are, where they can connect with you and your favourite posts from your website:

Autoresponders can be used in lots of different ways, myself I use it to provide my FREE eCourse to teach everyone how to create a blog.

Some people set up a year worth of emails to be sent out, some daily, some weekly but each time it refers them back to their website to have another chance at making them money.

I have one client who uses his list quite often to promote only affiliate related promotions.

Every time he gets a good response from a email, he will add it to his autoresponder as he knows it performs and will likely make more sales when new people sign up for his email list.

Making Money From Your Email List:

You see I make it a slight mission to get people to sign up for my eCourse because this way I know they really want to be on it.

Before I even get people  to sign up I will clearly make it know why they need to spend money on Domains, Hosting and a Web Design, etc…

Typically a lot of people buy before they sign up because I make it feel like the course is conditional on them buying the products.

Once they buy they sign up, even if they do or don’t buy the product they will then go to a thank you page.

This is where a lot of people go wrong, your thank you page is probably the most important page because they have already taken action and are interested right now!

This is where I make sure they know to confirm there email address but also I let them know again to buy a domain and hosting.

On this page I always cut out the navigation which is on the main site so they have to scroll through the page first to see what I have to say before there is a link to go back to the main site.

Sending Out Affiliate Promotions:

Here is where you can make more in a single day (actually 2 minutes it takes to send) then your blog makes in a month.

I recently sent out a couple promotions for related products to my site, both had up sells and both had recurring revenue built in.

Two steps you want to look for when choosing something to promote because that can bump up your earnings a lot.

I made around $2o,000 from the two emails and both had recurring payments so since then I have earned several thousand dollars.

It’s super easy and your list doesn’t have to be big, mine was a 4 month old list I built from a new blog.

Rules to Follow When Finding and Send Out Affiliate Promotions:

  • Always look for the best offer, for example you can sell a eBook were you will get a commission…

Alsoit is best to find a offer that has a recurring revenue program built in so you don’t just earn today, you earn for months and years to come.

For example a promotion I did over 6 months ago has earned around $1000 a day in follow up payments from the recurring revenue program.

Another great benefit is to look out for is up sells, on some promotions I make more money from just the up sells then the course itself.

  • Don’t send to many promotions out,.

Typically you can get away with around 3 a week and no one gets to cross but I try to limit to once if it’s a direct promotion but most of the time I don’t send out ones at all because I know my eCourse performs well.

  • Make sure you send promotions for target products, if you can’t send many emails because you are worried people will drop out then you want to get the best results possible.

Wait for a promotion that fits 100% with your business.

  • Send out emails before the launching offering the affiliates FREE reports, this is huge!

Basically the merchant gives you an affiliate link which you can promote to your list.

When people  sign up and get a FREE report or eBook they are now signed up through your affiliate link so when they email the there list about the launch of the product.

Now anyone you send for the FREE eBook buys, then you make a healthy commission, this way you don’t look like your pushing the sale yourself.

  • Be the first to promote, so often dozens of affiliate will email a new promotion on the same day, the first person is more likely to get the most sales.

This is because a lot of lists have the same people on them so you want to be the first one to let your mailing list know.

No Leakage Means More Money:

Does double the amount of traffic mean you would be making more money?

Surprisingly it could be around 20x more!

Heres why…instead of sending people to other peoples websites through adverts and reviews you’d be better to get people on your list.

 This is where “No Leakage”comes in, if there is a way for your reader to leave your website, then there is less chance they will sign up for your mailing list.

A great example of this is the only way you can leave is if you go through an affiliate link or if you get bored and press the X in the top corner of browser.

 Another great benefit of using the no leakage rule is you don’t devalue your content, readers typically hate adverts and do get turned off so your blog will stand out as being a nice one.

Email Marketing Rules:

You now have all the information you need to set up and start earning from your mailing list.

Well, I thought I would finish by offering you a few rules to make sure you’re building relationships with your list and getting better results.

Rule 1: DON’T SPAM!

Rule 2: Do not share your list. Often for new product launches your list will get hammered with pre launch emails to get them to opt-in for a FREE report.

This is a bad idea because then they basically get a copy of your list although it’s a great way to convert more sales.

OK, not everyone will agree with that one and there are times when I will share the list, but the above point is well worth remembering — at least some of the time.

Rule 3: Be personal, your a human being (I hope) so come across like one and not a spam bot.

Rule 4: Be consistent in what you offer your readers, if you are offering great blogging tips then don’t just “wack” up a post about blogging just because you have to, make sure everything to provide has true value.

Rule 5: Be consistent in how often you email your readers – I get some readers who actually email me saying “Hey John, I haven’t heard from you in a while, when is your next update?”.

I make sure to stick to the same sequence that people first signed up and the update might typically be Monday, Wednesday and Friday.

Rule 6: It’s not all about the money, don’t promote something just because you want to make money but because your readers actually need it – and you would personally buy it!

Thank you and congratulations for taking action…

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