Business Websites or Websites For Business?
You may have asked yourself at one time or another, “What business website design does my business really need?”
In order to fully answer that question, it’s important to understand what can be realistically achieved with your website and online marketing strategy.
Even with the steady growth of the World Wide Web, many businesses websites have not yet established an online presence.
What’s really scary is some business owners think that they do not need to have an online presence at all.
If you’re in business and you think, “My business is doing fine as it is.”
That’s a BIG costly mistake!
Frankly, you’re kidding yourself because it’s almost impossible to answer ‘no’ to the question, “Can my business make more money and get better results?”
One of the easiest ways to help you and your business gain more exposure and prospective customers is to have a strategic business website.
There are many advantages to having a strategic business website designed for a specific end result.
Consider some of the points below:
1. Lead generation, capture first-time visitors to your website
2. Reach a wider target audience, local, national or global market
3. Increase credibility while proactively marketing for an edge in the market
4. Enhance customer service, customer experience, customer satisfaction
5. Use your website as an integrated cost-effective promotional tool
6. Test, tweak, polish and refine website until the sales process is automated
7. Use your website as an informational tool for customers 24 hours a day, 7 days a week
8. Unlike printed material your website can be changed very easily, anytime
9. Reduce overheads and operating costs, boost your bottom line profits
In order to compete in a local to a global market, you have to be available to it.
Having a professionally designed website gives your business an edge, saves time, reduces operating costs and improves your image.
You can increase your sales by being able to complete transactions online, anytime.
Whether you are a large corporation, or an individual who simply wants to have a personal space on the internet, your site can serve as an informational tool you can refer your customers or interested parties to.
Proven To Work For Increased Offline and Online Sales Opportunities
You don’t have to be a genius to realise the Internet has enormous reach and many outstanding cost-effective benefits with business advantages.
The Internet has proven to be a real world proactive economic commercial powerhouse over the last twelve years and continues to grow at exponential rates.
Your website can be the ultimate plug-in for your sales force or in the case of sites like Amazon.com the only sales force.
Real money is being spent online and with a business website your business is always open 24/7 and providing continuous sales opportunities to local, national or a global market.
You’ll fully realize a clear defining point of difference over your competitors the first time you get an order at 3:00 a.m from across the country.
Why Establish A Business Website?
Everything strategy I teach and show you is based on…time and leverage.
But even if you do not plan to sell goods online, a website is an indispensable marketing tool in today’s world.
Think about it, many people can’t recall the last time they used a local telephone book. I know I can’t. Why not?
Here’s why…because simply put, the phone book is nearly outdated and is being replaced with search engines and directories like Google and Yahoo!
If you own an auto body shop in Sydney and don’t have a website…what’s the likelihood of a potential customer finding you?
How will your customers contact you?
How will they find your phone number, address, hours of trade or list of services when typing “Sydney auto body” in Google?
That’s right! The chances are slim or ZERO.
But they will find a competitor in Sydney.
In fact, the internet is replacing the Yellow Pages, (perhaps not completely).
A website can be a very cost-effective form of advertising when compared to other ad formats including the once trusted phone book.
If you don’t have a website or you already have a website and aren’t testing and refining your website until it works predictibly like clockwork, every single time…you’re sure to be losing business to other companies that do.
Not Just Any Business Website Will Do!
That being said, having “a business website” is simply not enough.
To be taken seriously and to boost your bottom line you need to have the right kind of website.
No I’m not taking about a professional-looking brochure style website.
It’s almost better to have no website than to have one that is designed to look good when compared to other companies’ sites.
Just as with any income producing strategy that’s worthwhile, firstly you need to know yourself why you’re using a specific business website design?
So if you keep putting off having the right kind of website, you’re ignoring a cost-effective marketing vehicle that’s become essential in today’s society.
You’ll also kick yourself when you realise how much money you’re losing… and how much money you’re leaving on the table.
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