Wait! Before we get right into the 7 website design mistakes you should avoid at all costs…
Stop Struggling To Get Traffic the HARD WAY…
You want to know about an important web design principal, the key to understanding your traffic (visitors)!
The latest studies show 79% of web users scan rather than read webpages.
Let’s be honest here, when you’re visiting websites do you read every single word?
Well, it all depends, right?
Now in most cases because of time and other commitments you probably don’t read every single word.
If you’re anything like me, you most likely scan and look for words, phrases or images that stand out and catch your attention, right?
Then YOU decide if you want to go any further…
Why do we scan?
Let’s face it, reading from a computer screen is tiring for the eyes and makes you read at least 25% slower than reading from paper.
So it’s no wonder people attempt to minimize the number of words and resort to scanning pages.
Generally speaking, the whole idea of the web is to use it to SAVE TIME.
That’s waht motivates people…the desire to save time, so as a result we tend to act accordingly (keep moving on).
We just don’t have the patience or time to read through every page we’re presented with and we know we don’t need to read everything there is out there.
Are you reading every word of this web design articles?
When you’re surfing around you’re only interested in a fraction of what’s on the page, the bits that match your interests…and scanning is how it’s done.
So why am I talking about this?
The fact is understanding how someone scans your web pages plays a huge role in the designing of your website, even the layout of a sales letter on a direct response website needs to be carefully considered.
Look at it like this…
It take 3 seconds for people to pick out the key bits of information they want and then decide if the website you’ve designed matches their interest.
THREE seconds and here’s what I mean…
How does a website designer builds a webpage?
How does a user interested in the subject of “website design” sees the page?
Are you applying this principal of “scanning” to your own website design?
Let’s take a look at Amazon.com as an example of website design and how it should be done and what shouldn’t you do?
Here’s a list of 7 things to avoid at all cost when designing your direct response website:
1. Avoid putting lots of unrelated banner ads on your pages.
Not only does this make your website look “tacky” it also makes it harder for people to decide what your site is all about.
This is the quickest way to lose traffic and credibility.
2. Avoid large chunks of text all formatted in the same size and same density.
Break up your text into small easy to scan chunks of information.
Make certain words and phrases BOLD and italic to help guide people’s eyes around your text.
3. Avoid making your graphic designs complicated.
Keep it simple and focused on your target market.
Don’t give your website visitor more than 1 choice on the action steps you want them to do.
4. Avoid the useless “Welcome to my website” headline.
This is often what people read first as it’s usually the biggest text on the page.
You simply MUST have a headline there that contains benefit orientated keywords and phrases your visitors.
These are the words and phrases (language) they will recognize, this helps them decide if your website is what they’re interested in.
5. Avoid using more than 3 main colors in your web page design.
Colors add feeling and trigger reactions, but too many colors make the page look confusing and a visual eye sore.
6. Avoid having more than 1 focal point on your web page.
If you have too many distractions competing for attention your visitors will not know what to scan first.
A confused mind says NO!
7. Avoid making your website complicated.
Simplicity is the key. If you want to sells more, make it easier for people to understand your websites offer and the better your results will get.
Break your website design into small chunks of information, imagine each “chunk” as the first step people see on your site.
Will they understand what you’re offering?
Use the Amazon page as an example of this “chunking” of information into easy to scan parts.
Here’s an example of an easy to scan direct response website.
Take a look at your own website design right now and ask yourself how easy is your website to scan.
Does it avoid all 7 of the design mistakes I’ve outlined above?
Let me know how you get on, if you’d like a quick review of your website design just let me know by posting a reply to this post.
Want to increase your website sales by 275% or more…