How To Crush It With Email Marketing

Profitable Email Marketing Secrets

Want to Write Profitable Emails Like A Pro For Higher Response Rates?

John Mignano

Email marketing is one of the most successful and productive marketing strategy for anyone who owns any type of online business or offline business.

The direct email marketing game is all about getting your email open and message read…

Simply, if the subject line is weak or uninteresting no one is going to open up your email and if they don’t open… they don’t take action or buy.

Here’s the deal…

This is your only chance to explore a series of experiments to help you discover what really works in everyday online marketing…

This time, you’re going to go a step farther.

You’ll get a “behind-the-scenes” look at split-tests to help you understand not just why they worked, but how you can win with your own email marketing campaigns.

The best part is you learn from the insights gained across three email marketing software platforms so you instantly reap the rewards with profits over and over again…

Now, let’s take a closer look at responsive list with targeted email marketing for your online business marketing

Structured campaigns, concise optimization in terms of content, layout, timing and other aspects play a vital role in making sure your underlying message remains relevant and impactful to your target audience.

Leaving any element to chance may sacrifice the response rate in the end, which in turn sacrifices the overall campaign objective of generating the highest return on investment possible.

Keyword = ROI.

The first, and some would say most important aspect of your email campaign is the subject header…email header or headline.

Word for word, the email header needs to be as compelling as possible in order to draw the reader in and wanting more.

Headers start with the subject line which is like the headline for your email.

If the subject line is weak or uninteresting no one is going to open up your email and if they don’t open… they don’t buy.

Here are some of my favorite subject lines:

* bad news
* sorry about that
* I need your opinion
* I made a big mistake
* Check this out (video inside)
* Thank you
* Don’t trust this guy
* Do you know anyone like this?

Include as many relevant keywords as possible without diluting your underlying message.

Keep it short, to the point and always remember who your target audience is and what information will get them interested in reading content you deliver.

Remember your header (email header) is the first call to action you want  your audience to take. The message is clear…read me now!

In creating your message content, it’s important to keep it as relevant as possible while targeting the overall message towards encouraging the reader to follow through on your call to action.

Simplicity is key, so less is more when it comes to creating an impactful message or any messages for that matter.

Leave out buzzwords that confuse your audience and dilute your message, while focusing on keeping content clear, straightforward and to the point.

How you structure the flow of content into your call to action is of the utmost importance in how you influence a successful response rate in the end.

It needs to persuade and be clearly stated and compelling, while making sure not to oversell.

Since the entire campaign is built around your call to action, relevancy to your content and audience is vital in generating higher response.

Once all elements of your content and call to action is optimized with response,  it’s time to focus on how you structure your overall campaign in terms of layout, timing and audience reach.

These aspects are equally important to ensure a successful response rate, and should be carefully planned and optimized for the goals of your campaign.

Keep the layout clean and concise without trying to include too many unnecessary elements.

The key is to draw the reader’s eye to the most important information and then guide it through the flow of the content, eventually ending in your call to action.

Call to action = ROI

This may be represented in a banner, a form, an email address or simply a request for further action.

Regardless of its form, the call to action needs to be as clear as possible and needs to be easily understood and accessible to each and every reader.

The reach and timing of your campaign is vital in making sure your message is being delivered to the right people at the right time.

Choose your list of recipients wisely to maintain relevancy, and focus on quality rather than quantity.

1,000 highly relevant, targeted and interested recipients is much more valuable than 100,000 random recipients and hoping they respond.

Timing = higher ROI

Always send your messages when they are most likely to be opened and read.

This is generally thought to be Tuesday through Thursday during the work day hours, however this may vary if you are targeting a specific segment that may work different hours or if your content has a time sensitive nature.

Don’t leave anything to chance. Careful and detailed planning will ensure you create engaging and effective content for your messaging campaign.

Taking the time to optimize each and every aspect from headline to call to action ensures your content generates a successful response rate and overall return on investment from your campaign.

Oh yeah, that’s how to crush it with profitable email marketing :-)