What Can Outgoing Links Do For Your Website?

Most webmasters are aware that incoming links are important to the success of a website…

John Mignano

John Mignano

Many site owners don’t know that outgoing links also have an impact on your web site.

Links to other websites show your web site visitors that your website can be trusted.

You wouldn’t send visitors to other pages if they could find negative information about your products or services on other sites.
Links add value to your website, they show your visitors that you have nothing to hide and that you have confidence in your site.

The websites to which you link help your web site visitors to put your web
site into a larger context.

If you link to high quality sites with useful content, (high page rank) web surfers will associate your website with these high quality sites.

Don’t be afraid that you drive people away by offering links on your web site.

You either have interesting content on your website or you don’t.

People eventually will leave your website, no matter how interesting your website is.

Even you don’t visit your own web site all the time.

If you don’t have outgoing links or if you hide your links, then you send your visitors back to search engines.

If you offer your website visitors links, you can send leaving visitors to other web sites that can send you their visitors in return.

Carefully chosen links to outside resources can improve the experience of visitors who visit your web site.

Outgoing links:

  • Show your web site visitors that you have confidence in your site
  • Allow you to direct people to special pages instead of driving them back to search engines
  • Help people to see your site in a larger context
  • Adds value to your web site by providing additional resources
  • Allows you to build business and traffic relationships with other sites

The websites to which you link contribute to the image that web surfers get about your site.

Offer your visitors links to good web sites with interesting and related content. Don’t be afraid that you drive visitors away.

Give, and you shall receive. This is true for many aspects of life and it also works for website promotion.

What can outgoing links do for your website?