John Mignano
Picture this!
You’ve committed to your business email list and building relationships with your prospective customers using free sign up and email list software or an (autoresponder).
You’ve pulled together a killer offer via an email series that answers your visitor’s most pressing and burning questions while sharing your expertise.
It’s bound to send them running to your site to make a purchase noor for
the phone to give you a call…but nobody’s purchased or called as yet.
Why not?
Because nobody’s gotten those persuasive emails!
What! You don’t have an email list of subscribers through strategic marketing?
There’s just one more step to getting your email campaign off and running…
Time To Get Some Subscribers!
After all, the greatest email campaign in the world is 100% useless if there’s nobody to send it to, right?
For most businesses getting subscribers sign up to your email starts at home. The homepage, that is.
Tips For Getting Subscribers From Your Website
The most popular way to collect or capture subscribers is by placing a signup form or opt-in box onto your website.
This gives you an opportunity to keep your name/business at the front of their minds…
And establish yourself as an expert in your field.
Of course you wnat to build the trust and credibility that leads to people doing business with you – instead of with the next guy (your competitor).
There are a few basics to keep in mind when putting a sign up form onto your site:
1. Feature the Form Prominently
You can’t fill out a form you never see.
Too many people have their forms “hidden:”
The optin-in or sign up box is buried at the end of a long page or shrunken down and jammed between a bunch of other more visually compelling content
Not on the homepage at all?
Well, it must be on another page entirely that you have to click over to!
To build an opt-in list successfully you have to make it a priority of your site.
Get your form on the homepage (and on as many other pages of your site as possible)…
Use size, colors, graphics and whatever else you can think of to make it stand out, in other words use a dedicated landing page!
2. Give People a Reason to Subscribe
No one ever woke up and said, “I’d sure like to sign up for an email list today.”
People are coming to you looking for answers.
Yes, they want a solution to some problem they’re having.
If you want them to sign up for your email campaign, you need to show them that they’ll get closer to that solution by signing up from your website.
In your form’s headline (the part that comes just above the name and email boxes), briefly highlight:
1: What they’ll receive by signing up
2: How they’ll benefit from that information
People want to know:
What’s In It For Me?
Answer that question with your sign up form.
To get the most out of your website, go set up your Autoresponder account beforehand so you can quickly create your own sign up forms.
After all…
You’re Losing Business As We Speak!
People coming to your site today, right now are leaving without giving you their email address are as good as gone. FOREVER!
Most people simply won’t return to a website on their own.
Isn’t it time you stopped letting your prospective customers leaving your site forever?
Turn Your Website Into a Lead-Generating Machine
What’s Next?
You’ve got the basics down and now it’s time to get into more advanced online marketing tactics.
We’ll start in a few days with a look at how you can boost your visibility and create loyal readership with blogs.
That’s it, the simple 2 keys to building your email list online.
Email - Autoresponder Unleashed
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