Online Marketing Strategy

How To Position Yourself, Build Relationships and Develop The Competitive Edge…

John Mignano

John Mignano

One of the fastest, most powerful and important online marketing strategy to achieve business success is to build a solid relationship with your subscriber.


You want to increase trust and credibility by leveraging your online marketing strategy converting more leads into pre-qualified, ready to buy customers…

In other words, connect, interact, optimize branding your name or profile.

Perfect example, if you want to build a solid foundation that positions you in front of more of your target audience…

Focus on building a relationship. This is crucial because it can make the difference between making a sale or losing a sale to your competitor.

If you had to choose between a friend who provides a service like car repair and a stranger who offered the same price, who would be the first choice?

You’d choose your friend in less than a heartbeat, right? 

Allow me to explain… 

It’s easy to understand because you’d rather give him your business compared to a stranger.

email marketing is very competitive, therefore when two people are actually promoting the same product, having a strong rapport with your subscribers will give you a competitive edge. 

Take for example:

During a massive launch online where high ticket items are being sold and tons of marketers everywhere are sending emails to their subscribers, most people would be offering bonuses to ethically bribe their customers to buy through their affiliate link. 

Sometimes, 3 or more would be pitching the same offer with similar value.

So the question you should be asking yourself is if you were in the shoes of your subscriber, why should your subscriber buy from you instead of other businesses? 

Once again, if you have built a strong relationship with your subscriber, they will be on your side, especially if you’re trying to win an affiliate contest.

 Tips On Building Rapport With Your Subscriber… 

One of the best ways to build relationships with your subscriber is to strengthen the rapport between you and your customer. 

Here are a few ways to achieve that: 

* Keep in touch with your mailing list often. Don’t email or mail only when you need to promote a product. 

* Ask about their needs and concerns. Use surveys or questionnaires to get people involved.

Ask them what they want you to provide for them to help them overcome their fear or problem, (business, product, service, etc). 

* Offer and provide value, send them relevant gifts. It could be in the form of free reports, blog templates, graphics or even free membership access! 

* Be personal. Let them see your human side or your personal life. It sure beats dry, stale emails that talk about product launches all day.

 * Be educational. When you impart something of value to your subscribers, they will see you as a teacher and listen to what you say.

Tip: This will come in handy when you want your customer base or subscriber (opt-in list) to listen to you and buy whatever you’re selling.

Why developing relationships is your key to a competitive edge?

Online Marketing Strategy – remember it’s definitely all about offering value, the strategy of how you position yourself (the perception), and  delivering results.