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Eleven Reasons Why Your Business Needs A Website…And The Right Kind Of Website Designer!

John Mignano

John Mignano

The biggest shift for me was changing my mindset.

I’d love to say that is was easy and there was a few magic bullets that I learned that just exploded everything.

To be honest, there were a few systems like search engine optimization and pay-per-click to master.

There were some individual strategies that I learned and applied that really did take business and profits to an entirely new level.

What started all that was changing my mindset about I can do this and seeing the bigger picture…

Starting to see how it all fits together got me thinking a lot bigger.

The shift from thinking small and thinking about how to leverage time, systematize and utilize technology in selling my product to the entire world…

1. Selling Your Products or Services:

You can take orders directly over the Internet. You can sell your product to a wider audience including an international audience.

You can display all your products and services easily as you have as much room as you need.

One of the main reasons why businesses develop websites is so they can get involved in e-commerce.

Selling products online through an e-commerce store opens up your business to a whole new market of potential customers.

2. Convenient payment processing options:

You can Take Credit Card Payments on your website instantly using Paypal, and the funds you receive can be transferred to your bank account.

You don’t have to settle for checks or money orders that take some time to clear, though they will always remain as options.

Through processing orders online by real-time credit card authorizations, businesses save millions of dollars in salary in call centre operators, and sales staff.

It also saves you money by cutting down on data-entry errors. An online catalogue saves money. Normally you would have paper, printing, and distribution expenses.

3. Extend Your Trading or Opening Hours 24/7:

A website extends your business hours to 24 hours a day, 7 days a week, 365 days a year – without you or your staff having to be there. Your business website is always open.

You market your goods and services 24 hours a day, 7 days a week.

If you are local or non-local, national or international customers can learn about your service or product any time, in their comfort, even if you are not open for business, or in their location or country.

“You can actually make money while you sleep.”

4. Qualified Sales Leads:

A website can supply you with qualified sales leads.

A well-designed website can interact with your prospective customers.

The customers can be encouraged to leave their contact information along with a description of exactly what they are looking for.

You can even add incentives from time to time eg. specials, discounts, etc. for web prospects.

This has been proven to increase dramatically the number of responses you receive. This is an ideal form of sales lead generation.

Your website can survey prospective customers so that you can learn what they are looking for.

5. Automate Some Areas of Customer Service and Support:

A website can increase your customer service and improve your customer relations.

One of the key benefits of a website is that your customers and prospective customers can educate themselves and contact you – even if you are not available in person.

You can respond to their needs when it is more convenient for you to do so.

For businesses that sell products, a website can be a wonderful spot for placing Troubleshooting Guides, FAQ’s, Technical Information, Instruction Manuals, and much more.

You can even have Video Instructions with “Self Help” for your customers, on your website.

You can save money on the need to have extra staff in-house answering phones (and mail) when all the details and support literature (manuals, directions, notes, pictures, steps, etc.) are available on your website…. all at the click of a button.

Take a minute to think about how much time and money this will save you.

6. Streamline – Frequently Asked Questions (FAQ’s):

This is a great time-management tool for your business.

Do you have customers who come in one after the other asking the same questions that you or your staff have to keep answering over and over?

Yes, well this is where your FAQ webpage comes in.

You simply list each of these key questions, along with their answers.

Then this is where you direct your customers to.

How much time and money will this save you every month ?

FAQ’s on the web are accessible right when the customer needs them – not only when you are open for business. This makes customers very happy.

7. Build Credibility and Public Relations:

Build credibility with social proof and increase your public relations efforts without the expense.

The marketing power of a website is that it can tell your full story – edited as you create it.

In addition, you have no limitations on Ad or Display Space.

You can have as much space as you need to get your message across and display all your products in brilliant color without costly colour premiums.

8. Instant And Timely Changes To Product And Support Information At The Click Of A Button:

A website allows instant and timely changes to product and support information.

A website allows you to add, subtract, change, alter, fix, correct, modify, and update product or service information in a matter of minutes or hours.

Your customers will see it the moment it is updated.

This is not the case for costly print and display ads that are printed in magazines and papers.

The lag time between updates and product changes and customer having access to them is negligible compared to other forms of marketing.

9. Level Playing Field For Local Business:

A website is a great business equalizer. A quality, custom and professional website can make your business look as big as any other business.

No one has to know that you are working out of your home or have only one small office with 1-3 employees.

A well-designed website will equalize your opportunity for success regardless of the size of your business.

This puts you on par with larger businesses in the same market.

10. Professional and Fast Communication Using Email:

An e-mail address for your business that looks professional, using your business name rather than the name of your e-mail provider.

Now you can start using your professional e-mail address on your business cards and promotions.

11. Online Sales Brochures, Catalogues and Sales Literature:

Save money by using the internet. A website allows you to distribute Sales Literature, Catalogues, and Brochures all electronically.

This reduces design, development, printing, and expensive mailing costs.

Further updates are instantly accomplished and without the high costs associated with redesigns and reprinting or the lengthy delays.

By the way – have you ever heard of the marketing campaign that put an in-correct phone number on all their printed brochures?

The printing nightmare that cost tens of thousands of dollars?

This is not a concern on the web.

Anyway, we’re all about results, proven sales, marketing, advertising  and resources that tap into the incredible power of human nature.

For that first year and a half, I was doing article marketing and a little bit of pay-per-click and I couldn’t get it to work.

The appeal of getting search engine optimization to work seemed logical.

But that takes a lot of time, especially search engine optimization. And it also took some time to really learn how to get all this to all come together.

I mean to make the sales copy work, get the traffic and make it all come together to make it a huge success.

Here’s why…because you’ve got to have every piece of the puzzle. If you can get traffic but you can’t convert it, then you’re missing a BIG piece.

If you have great conversions but you don’t know how to get traffic, you’re missing a BIG piece.

The key point is to just keep learning, even as business continues booming in terms of growth and profit…

All I can say is there probably wasn’t a day that went by that I wasn’t taking action and learning more…it still continues!

Thank you and congratulations for taking action…


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